Whether you are already working as an employer or want to learn online skills for earning, the thing which is important to consider is the work that suits you best and gives you more income. After COVID-19 the trend of online earning and freelancing has been increased by multiple levels especially in Pakistan and other Asian countries now.
In recent years, because of the increasing inflation, the trend of freelancing and online earning has peaked in Pakistan. So, are you a student or want to kick starting your career in the online field? In this post, we have provided the top online skills to learn in Pakistan. All of these skills are based on our research and the recent data.
Top 8 Online Skills to Learn in Pakistan
#1: Content Writing
You must know the phrase “Content is King”. Each business, agency, or website owner needs a content writer to write blogs and articles. So if you are the one who loves writing something or is good at English, this skill is what you should learn.
With the increasing demand for actual writing because of the AI tools, those who know the reality of content writing are in demand. Learning this skill could be helpful for you in freelancing, blogging, etc.
There are many ways to earn using this skill, i.e., providing writing services on freelancing platforms, i.e., Fiverr and Upwork, or making your blogs and earning through different monetization platforms.
#2: Digital Marketing and Search Engine Optimization (SEO)
Digital Marketing And SEO has been one of the top-ranking skills for many years. From small to large, business owners need an SEO expert to make their blogs and websites rank on Google and search engines. It is also required to market their business.
If you love to explore different tools and platforms, SEO is the skill you need. In SEO, you can work as a keyword researcher, an on-page SEO expert, or an off-page SEO expert.
Learning this skill will enable you to work as a freelancer and make your blogs and earn a good amount of money after ranking them.
#3: Social Media Marketing (SMM)
If you like to spend time on social media, including Facebook, Instagram, and other platforms, we recommend using social media marketing. SMM is solely based on ranking and marketing the brands and services on social media for more sales and income.
As a social media marketer, one has to create, share, and publish engaging and persuasive content that enhances audio and converts readers into buyers.
If we talk about the scope of this skill, each business, brand, or website owner needs an SMM expert. You can also sell services as a social media marketing expert on Upwork and other freelancing platforms.
#4: UX/UI Design
UX and UI design is another most demanding skill you should learn if you are a mobile or website development expert. This skill is getting increasingly important, from creating websites and developing apps to making a complete design strategy for a business.
Wireframing and prototyping are the essential hooks of UX and UI design. Moreover, using tools like Adobe Photoshop or Figma, you can create user-friendly and eye-catching designs easily with no extra effort.
The skill is dynamic as people need the true experts and designers who make their websites and apps attractive and convert the audience into customers through hooks. The skill is high ticket and one can earn much money even through a single project.
#5: Google Ads
Another highly demanding and high-ticket skill to learn in 2025, specifically in Pakistan, is Google Ads. The reason is that no real experts can handle the Google ads and management. It is about handling and managing ads on Google platforms.
Google offers different services like Google AdSense i.e. creating campaigns to successfully running them using investment and real strategies, i.e using the right keywords, this skill aims to provide high sales and income. You can list and market your products or offer your services, such as Google Ads management, to those who need it.
Every product owner uses the Google Ads management person to make their products online and visible to everyone. Moreover, the pay per click model aims to offer immediate sales, so business and product owners prefer hiring ads experts. The skill is also in high demand on freelancing platforms.
#6: Amazon Affiliate Marketing
Another highly demanding and generative income skill is Amazon affiliate marketing. The amazon associates program helps market your products or you can sell the specific products on your website and hence earn heavy commission.
Most people have their products, however; they don’t know how to get sales or make them affiliate with a platform. The skill is easy to learn and practice as no expensive tools are needed. You just need to sign up on Amazon associate, create link of a product, and publish it on a website.
As an Amazon affiliate marketer you can sell services on freelancing platforms or work as a blogger creating your website. You can build heavy assets using this skill in Pakistan.
#7: Artificial Intelligence (AI)
Learning AI is another good way to earn in Pakistan. The reason is that there is less competition as people prefer to learn only practical work. In recent years, the work has been automotive and the machines are working and AI has replaced human.
The important skills with highscopes in AI are python and Natural Language Processing. The business owners now prefer AI experts to do and automate their tasks instead of doing them manually.
The skill is in high demand on freelancing and social media platforms. You can sell your services in specific AI categories and keep premium rates.
#9: Video Editing
It is another highly demanding skill in 2025 because of the increasing demand for visual and video content among the public and users instead of reading and searching content. People prefer to watch a short film, even for a recipe, instead of searching and reading it anywhere.
If you are the one who creates videos on TikTok or any other platforms and knows how to edit them, we highly recommend learning this skill. Learn basic to advanced level tools like Adobe Photoshop and Adobe Illustrator, and you can get high ticket projects.
The skill has high demand in local and international marketplace as real and professional video makers are not found everywhere. So learn or improve your video editing skills professionally and start your freelancing journey.
Wrapping Up
The demand for the above 8 online skills to learn in Pakistan has been increasing in recent years. We highly recommend learning or improving these skills and making your freelancing and online earning journey more successful and shiny.
There are many platforms where you can learn these skills. Learn Easy in Pakistan is best, however. This platform offers all the above skills free of cost with proper support and content outlines. Keep reading our latest blogs for more information on online and demanding skills!