What you will Learn?
Google Ads course is designed to help you master the essentials of online advertising using Google's platform. You'll learn how to create, manage, and optimize ad campaigns to reach your target audience effectively.
Course Requirements
There are no special requirements for this course, anybody can take this course to learn how to run successful Google Ads.
Course Description
The Google Ads course from InnoVista Learn Easy is designed to provide a comprehensive understanding of online advertising through Google's platform. This course covers the fundamentals of creating and managing effective ad campaigns, including keyword research, ad group creation, and audience targeting. Participants will learn how to set up their first campaign, write compelling ads, and utilize various tools and settings to optimize performance. The course aims to equip learners with practical skills that can be immediately applied to boost their business's online presence and achieve marketing objectives. In addition to the technical aspects, the Innovista Lean Easy Google Ads course emphasizes strategic thinking and data-driven decision-making. Students will explore advanced topics such as bidding strategies, performance tracking, and campaign optimization. By the end of the course, participants will have a solid foundation in Google Ads, enabling them to create profitable campaigns and effectively reach their target audience. The course also offers a certification upon completion, which can enhance your professional credentials and demonstrate your expertise in digital advertising.Course Currilcum
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- 1 Introduction to Google Ads 00:01:00
- 2 Google Ads: Overview 00:08:00
- 3 Google Ads vs Google Adsense 00:04:00
- 4 How to Create a Google Ads Account? 00:06:00
- 5 What is Manager Account & its benefits? 00:04:00
- 6 Google Ads: Dashboard Overview 00:11:00
- Google Ads: Module 1 Test 00:10:00
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- 7 Types of Campaign in Google Ads 00:09:00
- 8 Accounts Hierarchy of Google Ads Basic and Manager Account 00:06:00
- 9 Common Google Ads Terminologies – Part 1 00:13:00
- 10 Common Google Ads Terminologies – Part 2 00:05:00
- 11 How does Bidding Strategies work? 00:11:00
- 12 What is Ad Rank & Quality Score? 00:08:00
- 13 What are Ad groups? Why & When to use them? 00:08:00
- 14 What are Keyword Match Types? 00:09:00
- Google Ads: Module 2 Test 00:10:00
- 15 how to do keyword research 00:13:00
- 16 How to Write Ad Copies for Google Ads? 00:13:00
- Google Ads: Module 3 Test 00:05:00
- 32 Practical Implementation of Search Campaign – Part 1 00:10:00
- 33 Practical Implementation of Search Campaign – Part 2 00:07:00
- 34 How to Add Multiple Ad Groups in Search Campaign? 00:04:00
- 35 What are Ad Extensions? Types of Ad Extensions? 00:09:00
- 36 How to Implement Ad Extensions in Campaigns? 00:04:00
- 37 What are Negative Keywords? How to Implement? 00:08:00
- Google Ads: Module 5 Test 00:10:00
- 47 What is Looker Studio? How to Create Google Ads Report using Looker Studio? 00:07:00
- Google Ads: Module 7 Test 00:05:00
Course Instructor
Aliyan Shahzad
